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Sweetest Day is known today as an opportunity to shower the ones we love with flowers and sweets to make them feel special; but it wasn't always that way. The creation of Sweetest Day is attributed to Herbert Birch Kingston, a candy company employee in Cleveland, Ohio. The first Sweetest Day was October 8, 1921 in Cleveland, OH, when he and his company distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor".